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From Overwhelmed to Optimized: How One Oregon Agency Found Its Growth Partner

Written by Terry Swift | Jun 25, 2025 11:41:45 AM

From Overwhelmed to Optimized: How One Oregon Agency Found Its Growth Partner

In the quiet community of Canyonville, Oregon, one insurance agency has been punching far above its weight for years. Since purchasing the agency in 2017, the owner steadily grew annual revenue from $1.5 million to over $600,000 in commissions, carving out a niche in tough markets like logging and trucking. Her eight-person team some with 16 years of tenure served clients the old-fashioned way: in person, on the phone, and with heart. But success came with its own strain.

The Operational Strain

Every day I’m setting new goals for the team. But there’s always more to do HR, IT, payroll, hiring, systems management, the agency owner explained. We’re thinking about expansion, but I also don’t want to lose what makes us special. With a deeply loyal customer base, a highly experienced team, and dreams of opening a second location, she was hitting capacity not just physically, but mentally. She wasn't looking to sell, but she also knew that scaling sustainably would require help.

Keeping Control While Gaining Support

When a rep from Equity Expansion reached out, she almost didn’t take the call. I’ve been approached before, but I never felt like it was the right fit. This time, something made me stay on the line. What she learned was different. This wasn’t about selling out. It was about strategically partnering, keeping ownership, keeping her team, but gaining an operational army.

Here's what the partnership would offload:

  • Full HR department, including recruiting and onboarding

  • Accounting and finance functions no more running payroll, paying bills, or reconciling commissions

  • Tech and IT support, including help migrating her AMS to the cloud

  • Market access and carrier relationships, without losing autonomy

The idea is to take 9 out of 10 hats off your head, the rep explained. So you can focus on what moves the needle, the production and retention.

Real Numbers, Real Flexibility

Beyond support, the numbers made sense with a current revenue of ~$600K, the agency might be valued around $1.5 million, based on typical EBITDA multiples. Here’s how a deal could break down:

  • $1.2M in upfront cash (80% of purchase price)

  • $300K in equity rollover, giving her a stake in the acquiring firm

  • That equity is projected to 4–5x in 3–5 years, potentially turning $300K into $1.2M–$1.5M

  • Earnout bonuses tied to individual agency growth another layer of upside

  • No preferred stock all shares are common stock, equal across partners

Importantly, no commitment was required to get a mock valuation or speak with potential partners. This is true exploration, the rep emphasized. You don’t sign anything. You’re a free agent.

Aligning for the Long Haul

For the owner, culture was a major concern. I’ve heard horror stories agencies changing everything overnight, losing staff, losing clients. That’s not what I want. Equity Expansion agreed. Their A-team list includes only a handful of partners from over 40 possible matches. Each has been vetted not just financially, but ethically and culturally. She’d get to meet a fellow agency principal from her region someone who had been through the same journey. It’s not about ego. It’s about alignment. You want to lock arms with someone who respects what you’ve built and adds to it.

A Path to Grow Without Burning Out or this Canyonville-based agency, the potential was clear:

  • Keep ownership and team intact

  • Expand with confidence, knowing back-end burdens are handled

  • Realize significant financial value now and again later

  • Join a like-minded community of successful agency principals

Ready to Explore What’s Possible?

Whether you’re looking to scale, simplify, or just prepare for the future, Equity Expansion offers a transparent, no-pressure approach to partnership. You don’t pay a dollar. You don’t sign away anything. And you’ll walk away smarter no matter what you decide.

Discover how a Canyonville insurance agency grew with Equity Expansion through a transparent, strategic partnership model. 

Thinking about your next chapter as an agency owner? Learn how Equity Expansion helps agencies grow, get paid, and stay independent. Start with a free, no-obligation conversation.