After decades of managing the day-to-day demands of their independent agency in McKinney, Texas, one husband-and-wife team found themselves at a crossroads. With retirement on the horizon but no clear succession plan in place, they were exploring their options: sell the agency outright, continue managing operations until burnout, or partner with someone who could help them scale down while building more wealth.
Their agency had grown steadily since 2012, generating around $600,000 in annual revenue on a $5 million premium book, with a lean team consisting of the owners, a long-time staff member, a virtual assistant, and a life insurance producer. But the couple was ready for something different. "We're not getting any younger," the agency owner said. "We’re looking at our options. Maybe it’s time to stop sinking more money into the agency and start thinking about how to exit on our terms."
Like many independent agency owners, they had been approached by local buyers over the years. But those offers typically boiled down to one thing: a one-time cash payment and a fast exit.
That’s not what they wanted.
What they were looking for was a way to transition over time while reducing the burden of running an agency and maximizing the value of what they'd built.
That’s when they discovered Equity Expansion, a firm specializing in insurance agency partnerships, M&A, and long-term growth strategies.
Instead of pushing a sale, Equity Expansion proposed a partnership model tailored to agency owners approaching retirement but not quite ready to walk away. Here's how the model works:
Through a partnership with a larger insurance platform, the agency could offload the back-office burden. That includes:
The financial strategy wasn't a buyout, it was a wealth-building plan. Based on their agency’s performance, Equity Expansion proposed a deal structure that looked like this:
Why keep equity? Because that $400K could be 3–5x over 3–5 years, offering a potential second payday of $1.2M–$2M+.
In addition to the purchase price:
Equity Expansion doesn’t just broker deals they vet partners thoroughly.
Each potential partner must pass three filters:
Equity Expansion only introduces vetted partners who meet these criteria. “We’re not here to box anyone in,” they explained. “You won’t sign exclusives. If it’s not a fit, that’s okay, we want what’s best for you.”
The agency owners were initially skeptical, having been pitched before. But the more they learned, the more the model resonated.
They didn’t have to go it alone. And they didn’t have to sell everything they’d built to move forward.
If you're an agency owner generating $500K to $2M in annual revenue, there is a path that lets you scale down and not sell out. Equity Expansion helps agency owners like you keep working, reduce stress, and build wealth without sacrificing control. Schedule a confidential call with our team to learn more.